Design defines Experience. Design defines Value.
The experience of a service, product, solution, or activity is what matters the most to a customer. Hence the value of the service or product depends on the experience it generates in the end-user. Experience modelling is nothing but Design & Designing. It is the blueprint of the process in which a service is delivered or the way in which a product is used. Be it the consumption of food in a restaurant, ride or drive in a vehicle, shopping, learning, or any activity, experience matters greatly to everybody. The value of the experience is determined by how it is designed.

Design defines Experience. Design defines Value.
The experience of a service, product, solution, or activity is what matters the most to a customer. Hence the value of the service or product depends on the experience it generates in the end-user. Experience modelling is nothing but Design & Designing. It is the blueprint of the process in which a service is delivered or the way in which a product is used. Be it the consumption of food in a restaurant, ride or drive in a vehicle, shopping, learning, or any activity, experience matters greatly to everybody. The value of the experience is determined by how it is designed.